The Problem

Appway faced challenges in presenting a cohesive brand identity, maximizing the usability of its website for B2B clients, and streamlining internal workflows. The existing digital presence and marketing assets needed a refresh to attract more clients and support sales efforts. Additionally, the team lacked efficient tools for project management and resources allocation.

The Solution

Within three months, I led the rebranding of Appway, redesigning the website with a focus on usability and user experience to better meet the needs of B2B clients and improve conversion rates. I applied UX principles to key aspects of the website, ensuring it became a valuable tool for driving sales and client engagement, insights I gathered from the in house sales team. To optimize digital marketing campaigns, I introduced A/B testing for online advertisements, adapting strategies to maximize impact. Internally, I introduced Trello to streamline project management and resource allocation, improving team efficiency. These efforts collectively strengthened Appway’s brand identity, with lots of positive feedback within the industry, enhanced its market presence, and drove client acquisition.